The 9 Best Ways to Display Your QR Codes
Since the COVID-19 pandemic began almost a year and a half ago, the most requested feature on the Untappd for Business platform has been a way to allow customers to see food, wine, and cocktails by scanning a QR code.
In today’s environment, touchless web and app-based menus are extremely important, giving your customers quick and easy access to your menus. These QR codes give a full contactless experience for your patrons. Whether through printed materials or digital menus, customers can safely scan a code and view any type of menu—beer, food, wine, or cocktail.
From a business perspective, QR codes and digital menus can help you save on printing and labor costs and even potentially drive your bottom line.
With the popularity of QR codes on the rise, it’s crucial to use this tactic to save money and better serve your customers.
Thanks to some creative thinking, there are a variety of ways to display QR codes throughout your establishment. From creative posters to simple table tents, here are the top nine ways to display your QR codes in your restaurant or bar.
What We’ll Cover in This Piece:
What Exactly Are QR Codes?
Essentially square barcodes, QR codes are graphics that customers can scan through their device of choice (usually a smartphone) to view your most up-to-date menu, though they can also direct to any digital page—social channel, merch store, etc.
With today’s smartphones, one needs only to point their camera at a QR code and a notification will pop up to take you to a restaurant or bar’s specified menu. Easy to use and touchless, QR codes give a distinct advantage to your business in today's post-pandemic climate.
Why Have QR Codes Become Popular?
In a world where COVID-19 and the Delta variant are still present, customers are increasingly demanding contactless, digital experiences to make their purchases. Providing QR codes helps customers feel safe and reduces the time and resources required for updating paper menus.
With QR codes, there’s no need for your staff to constantly update, distribute, or sanitize print menus, meaning you can save your establishment on printing and labor costs.
Additionally, your patrons can safely peruse your beer, food, wine, and spirit menu selections without having to touch anything but their own phones.
The Advantages of Using QR Codes
Taking the place of printed menus, QR codes offer a safe, streamlined experience for your guests. Operationally, leveraging QR codes makes all of your menus easier to update on the fly, allows you to display your brand messaging, reduces printing and labor costs, and even provides analysis and insights into what your customers are purchasing.
Depending on the software you use, your QR codes are generally housed a single online platform. Have you decided that your three locations want to put a seasonal beer on the menu? With QR codes, you can go into one backend system to make that change across all your menus. Run out of Sierra Nevada Pale Ale? It’s easy and quick to pull items.
With all this in mind, it’s important to maximize where and how you present your QR code to your customer throughout your establishment. There are several standard and creative ways to display and market your QR code around your restaurant or bar.
The Nine Best Ways to Display Your QR Code
A classic option, posters can get a bit pricey, but they’re excellent vehicles for displaying a QR code. Your best bet here is if you’re already printing a poster to promote something else—an event, happy hour, etc. Just stick your QR code on there! As another bonus, posters allow you to get super creative. Create something colorful and eye-catching. Pro tip: Make sure you print your QR code big enough for people to actually notice.
#2: Table Tents
Where do your customers spend the most time in your establishment? Most likely, its either at the bar or at a table. And what do they do while they’re waiting for their food or drinks? Their eyes roam around looking for something to read before they whip out their phones to distract themselves. Table tents combine those two tendencies. Free-standing promotions on your tables with a QR code will tempt your consumers to distract themselves while waiting.
#3: Tabletop Inserts
Similar to the table tents, tabletop inserts meet your patrons where they’re at. Pro tip: Consider where you can place these inserts besides just the table. By the register? At the hostess stand? On a counter in the bathroom?
#4: Sandwich Boards
Here are the top advantages of a sandwich board: It’s big, loud, and reaches potential customers who aren't already inside your establishment. Set one up on the sidewalk outside your bar or restaurant to immediately draw eyes. Stick a large QR code in the corner or at the bottom and potential patrons can take a look at your menu before ever stepping foot inside.
#5: Stickers and Labels
This is a super inexpensive way to display your QR barcode. Stickers and labels are easy to place anywhere in your bar, from takeout packaging to the top of the bar to windows to bathroom mirrors (depending on the vibe in your establishment). No surface is off limits for a sticker with a QR code. Plus, people love stickers!
Just another touch point. Consider adding your QR code to any of your digital platforms. Post them on your website or add them to your social media platforms.
#7: Business Cards
Elevate your networking by adding a QR code to your personal business cards. Why not? It’s a double whammy—showing potential partners that you’re tech and consumer savvy while also giving them an extra place to go to learn more about your business.
#8: Loyalty Cards
From a consumer perspective, adding QR codes to a loyalty card (if it applies) helps build even more brand loyalty. And if you’re looking for new customers, promoting your loyalty card with a QR code gives them an incentive to check out your menu and visit.
#9: Paper Menus
Wait, isn’t this option contradictory? Aren’t we leveraging QR codes so we don’t have to print menus? For many, QR codes will be a viable replacement for printed menus. For others, keeping printed menus on hand caters to the small crowd that might not be technologically literate. Or you may just want to continue using printed menus. Either way, putting a QR code on a printed menu is still a great business play. It allows consumers to interact with your menu, and you’ll be able to track what people are purchasing.
Utilizing Untappd for Business QR Codes
Still in the dark about how to set up QR codes? Not sure you’re tech savvy enough to use them? With Untappd for Business, all it takes is a few clicks to create QR code menus for all of your items: beer, food, wine, cocktails, and more. QR codes can be downloaded for digital use or embedded on easily customized printable menus or posters, all within one simple interface. And QR codes can be downloaded for use in your custom marketing materials as well.
Here are some key features of Untappd for Business QR codes:
- The world's largest beer database
Build your QR code beer menus using our database of over two million beers.
- Just a few clicks
Automatically push menu updates to QR code menus.
- Provide the best customer experience
Create contactless, digital experiences your customers will appreciate.
Need help getting started? See step-by-step video instructions.