The Top Strategies for Creating the Perfect Tap Wall
(Photography courtesy of Anna Kapustina at Pexels)
Food is an integral part of any restaurant, bar, and brewery. For a brewery or bar serving food, whether it's through their own kitchen, a food truck, a pop-up, or another option, it keeps customers in the taproom longer, increases average check amounts, and adds to a better overall experience.
“If you do sell food as a brewery, you will also sell more beer,” says Tim McLaughlin, CEO and Founder of GoTab, a Restaurant Commerce Platform (RCP) used by large and mid-sized restaurants, breweries, bars, and hotels. “If you’re a brewery that does not sell food, you should find a truck or some other way to sell food.” According to McLaughlin, GoTab has worked with many breweries that have done studies and every single one finds they sell more beer when they sell food.
And while there are many considerations to designing a food menu kitchen, arguably the most important first step is to apply for a food service license.
A restaurant, bar, or brewery needs the necessary permits to legally serve food. We’re going to be blunt here: Getting a food service license can be a tedious process, but as a business owner it is crucial that you follow all the necessary steps.
Without the proper permits and licensing, you won’t be able to legally serve food and could potentially miss out on a crucial boost to your bottom line.
(Photography courtesy of: Clem Onojeghuo | Unsplash)
Any business that serves cooked food on-site needs a food service license. Whether you're a restaurant owner or food truck operator—and food is your business—or bar or brewery operator and you’ve chosen to add food to your menu, you need a food service license.
Essentially, this specific permit means that your establishment has met all the necessary federal and local regulations to safely serve food to customers.
Local state health departments issue food service permits, so obtaining one means you’ve been approved by your local government to serve food.
For that reason, food service licenses vary by state. You absolutely need to check with your local health department to understand what the application process will look like.
While the process will differ by state, here are the steps you’ll need to take:
Before even applying for a food service license, you need to understand the federal and local laws. Check the FDA’s website for food and drug processing laws along with your local health department for food handling laws relevant to your state and county.
For the most part, you can Google “food service license [insert state here]” to be directed to your local government page on food service licenses. But if you’re looking for an easy place to start, the FDA has a page called “State Retail and Food Service Codes and Regulations by State” that will direct you to the right place.
(Photography courtesy of: Lasse Bergqvist | Unsplash)
As we mentioned, it’s important to remember that this process will differ by state. Generally, here is what you can expect:
Every business that serves food will be required to pass inspections from your local health department.
The health inspector determines that your restaurant, bar, or brewery is up to code and can safely and sanitarily serve food to its customers. The inspector will check everything from the temperature of your walk-in coolers or refrigerators to the standards of your bathroom to the dates labeled on your products.
It’s important to note that you will typically be charged a fee for the health inspection (separate from the fee for a food service license).
Remember: You will need to pass the health inspection in order to legally obtain or keep your food service license. If you fail the inspection you risk losing your permit, or if you’re applying for the first time you’ll need to go through the whole inspection again and pass before you can receive your food service license.
(Photography courtesy of: Pylyp Sukhenko | Unsplash)
As we mentioned, a food service license can cost anywhere from $100 to $1,000. The state determines the fee based on several factors, including: the number of seats in your restaurant, the size of your staff, and the location.
To determine the exact fee of a food service permit in your area, please check with your local health department.
Once you do have a food service license you’re ready to rock n’ roll with your food menu. One of the first things you’ll want to consider is the best way to display your menu to your customers.
Untappd for Business helps you create beer menus and publish them everywhere.
Whether your business needs a print, QR code, or digital menu, Untappd for Business makes it easy. By becoming a Verified Venue, you can share your current tap list or food menu with the world’s largest community of beer enthusiasts.
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(Photography courtesy of Anna Kapustina at Pexels)
Updated: 5/20/2022
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