Tom Lyon

Tom Lyon
Quick to fall in love with craft beer after that fateful first sip, Tom has been working in the industry since 2016. While moonlighting as a bartender, copywriter, and editor, Tom came to realize that the best conversations are had over a pint, and that beer can truly bring people of all backgrounds together. In 2019, he started looking for a way to get more deeply involved with craft beer. With an emphasis on diversity, equity, and inclusion, he wants to tell the stories you haven’t heard, and in late 2019 the beertruth podcast was born.  When he’s not drinking beer in the name of research, Tom can be found searching out his next great conversation.
Articles By Tom Lyon

The Advantages of Adding Mocktails to Your Menu

The latest buzz in craft beverages, whether beer, wine, or spirits, is the rapidly growing “better for you” category of ...

The Comprehensive Guide to Pricing Liquor

Many bars and restaurants offer a wide selection of alcoholic drinks, including beer, cider, wine, and spirits. While we’ve ...

Craft Beer Pricing Guide

Other than the styles you make, beer and cider pricing is one of the most important factors in creating a thriving business. ...