The Latest Trends in Craft Beer From the Team at Untappd:

Tom Lyon

Tom Lyon
Quick to fall in love with craft beer after that fateful first sip, Tom has been working in the industry since 2016. While moonlighting as a bartender, copywriter, and editor, Tom came to realize that the best conversations are had over a pint, and that beer can truly bring people of all backgrounds together. In 2019, he started looking for a way to get more deeply involved with craft beer. With an emphasis on diversity, equity, and inclusion, he wants to tell the stories you haven’t heard, and in late 2019 the beertruth podcast was born.  When he’s not drinking beer in the name of research, Tom can be found searching out his next great conversation.
Articles By Tom Lyon

The Advantages of Adding Mocktails to Your Menu

The latest buzz in craft beverages, whether beer, wine, or spirits, is the rapidly growing “better for you” category of drinks. Consumers want tasty choices when they go out for a drink. But that doesn’t always mean they are looking for the alcohol to go along with the ...

The Comprehensive Guide to Pricing Liquor

Many bars and restaurants offer a wide selection of alcoholic drinks, including beer, cider, wine, and spirits. While we’ve written extensively on exactly how to price your craft beer selection, finding the right price for your liquor drinks is a different game. Liquor ...

Craft Beer Pricing Guide

Other than the styles you make, beer and cider pricing is one of the most important factors in creating a thriving business. And it’s a tough thing to nail. If you price too low, you leave money on the table. But if your product is too expensive, it won’t sell. When it ...