The Best Bourbon Brands for Your Restaurant or Bar
What We’ll Cover in This Piece:
The history of bourbon is deeply intertwined with American history, particularly in the late 18th century when settlers first began distilling whiskey in Kentucky. These early pioneers used the region's abundant corn crops, pristine spring water, and new charred oak barrels to create a distinctive spirit that would become known as the best bourbon.
Early Beginnings
We can trace bourbon's roots back to the late 1700s when Scots-Irish settlers brought their distilling knowledge to America. Combined with the fertile lands of Kentucky, which provided the perfect conditions for growing corn, American bourbon became a corn-dominant version of the spirit. Additionally, these early distillers discovered that charred oak barrels imparted an improved, unique flavor to their whiskey, giving it a character that set it apart from other spirits.
Growth and Legislation
In the 19th century, bourbon production grew alongside America's westward expansion. The construction of the first commercial distilleries marked a significant development in the industry. In 1964, the U.S. Congress declared bourbon "America's Native Spirit," cementing its importance in American culture and history. This legislation defined bourbon and established its production guidelines, ensuring the best bourbon's quality and consistency.
Prohibition and Revival
The Prohibition era (1920-1933) was challenging for bourbon producers. The legislation prohibited the production, sale, and consumption of alcohol, forcing many distilleries to close and causing the industry to suffer greatly. However, some distilleries managed to survive by producing medicinal whiskey that was legally available by prescription. After Prohibition, the industry slowly rebuilt, and bourbon began to regain its status as a premium American spirit.
Modern Era
Today, bourbon is experiencing a renaissance, with a growing appreciation for its rich history and complex flavors. Craft distilleries have emerged alongside established brands, offering diverse bourbons that cater to different tastes and preferences. This resurgence has solidified bourbon's place in the global spirits market, making it a staple in many bars and restaurants and giving a restaurant, bar, or small business owner many options for finding the best bourbon brands to add to their own beverage menu.
Create
Your Menu In Minutes!
While distilleries can produce bourbon anywhere in the United States, certain regions are renowned for making the best bourbon. Understanding these regions can help you appreciate the diversity and unique characteristics of the best bourbon.
Kentucky
Kentucky is often considered the birthplace and heartland of bourbon. The state's limestone-filtered water, fertile soil, and ideal climate conditions create the perfect environment for producing the best bourbon. Some of the most famous distilleries, such as Maker's Mark, Jim Beam, and Woodford Reserve, call Kentucky home. The Kentucky Bourbon Trail, a popular tourist attraction, offers a comprehensive tour of the state's historic distilleries, showcasing the craftsmanship and tradition behind the best bourbon.
Tennessee
Tennessee is another significant player in the bourbon industry, although its whiskey is often called Tennessee whiskey. The critical difference lies in the Lincoln County Process, which involves filtering the whiskey through charcoal before aging, giving it a distinct smoothness. Jack Daniel's and George Dickel are among the most well-known Tennessee whiskey brands, offering a unique take on bourbon's traditional flavor profile.
Other Regions
While Kentucky and Tennessee dominate the bourbon landscape, other states are making notable contributions. Indiana, for instance, is home to MGP (Midwest Grain Products), a distillery known for producing high-quality bourbon and rye whiskey used by many brands. Additionally, craft distilleries across the United States are experi
When it comes to the absolute best bourbons, you want to consider top-luxury brands that focus on exceptional quality, limited availability, and unique flavor profiles. These bourbons are often sought after by connoisseurs and collectors, making them a prestigious addition to any restaurant, bar, or small business beverage menu. Here are some of the most esteemed luxury bourbons you should consider, along with why they’re special, tasting notes, and serving suggestions.
Pappy Van Winkle’s Family Reserve
Overview
Often referred to as the holy grail of bourbon, Pappy Van Winkle’s Family Reserve is produced by the Old Rip Van Winkle Distillery. It’s known for its rich, complex flavor and smooth finish.
Why It’s Special
The limited production and high demand make Pappy Van Winkle extremely rare and valuable. Each bottle is aged 15 to 23 years, allowing the bourbon to develop deep flavors of caramel, vanilla, and oak with a smooth, lingering finish.
Tasting Notes:
- Aroma: Butterscotch, caramel, and old leather with hints of oak and vanilla.
- Palate: Creamy and rich, with flavors of brown sugar, dried fruit, and spice.
- Finish: Long and smooth, with a balance of sweetness and spiciness.
Serving Suggestions
Due to its exquisite nature, Pappy Van Winkle’s Family Reserve is best enjoyed neat or with a few drops of water to open up the flavors. Offering this bourbon can elevate your establishment’s prestige and appeal to high-end clientele.
George T. Stagg
Overview
George T. Stagg is part of the Buffalo Trace Antique Collection, known for its high-proof and robust flavor profile. It is uncut and unfiltered, bottled directly from the barrel.
Why It’s Special
This bourbon is aged around 15 years and is known for its powerful and intense flavors. The high alcohol content (often above 130 proof) adds to its bold character, making it a favorite among experienced bourbon drinkers.
Tasting Notes:
- Aroma: Rich with hints of dark chocolate, caramel, and tobacco.
- Palate: Bold and intense, featuring flavors of molasses, vanilla, and toasted nuts.
- Finish: Long and warming, with lingering dark fruit and spice notes.
Serving Suggestions
Given its high proof, George T. Stagg is best enjoyed with a splash of water or on the rocks to mellow its intensity and reveal its complex flavors. It’s perfect for those looking to impress their customers with a bold and powerful bourbon.
William Larue Weller
Overview
Another gem from the Buffalo Trace Antique Collection, William Larue Weller is a wheated bourbon, meaning it uses wheat instead of rye as the secondary grain in its mash bill. This gives it a smoother, sweeter profile compared to traditional rye bourbons.
Why It’s Special
William Larue Weller is uncut and unfiltered, aged for approximately 12 years. Its wheated composition and high proof result in a unique, rich, and full-bodied bourbon.
Tasting Notes:
- Aroma: Warm and inviting, with notes of toffee, cinnamon, and dark fruit.
- Palate: Smooth and complex, featuring flavors of caramel, honey, and toasted oak.
- Finish: Long and satisfying, with a sweet and spicy balance.
Serving Suggestions
This luxurious bourbon is best enjoyed neat or with a splash of water to fully appreciate its complexity and smoothness. It’s an excellent choice for customers seeking a premium, smooth, and richly flavored bourbon.
Michter’s 20-Year-Old Bourbon
Overview
Michter’s 20-Year-Old Bourbon is a highly coveted expression from Michter’s Distillery, known for its meticulous aging and exceptional quality. Each bottle is hand-selected to ensure the highest standards.
Why It’s Special
Aged for two decades, this bourbon offers an incredibly deep and complex flavor profile. Its rarity and limited availability make it a prized possession for any establishment.
Tasting Notes:
- Aroma: Luxurious with notes of dark chocolate, leather, and oak.
- Palate: Rich and velvety, featuring flavors of caramel, vanilla, and dried fruit.
- Finish: Long and smooth, with a perfect balance of sweetness and spice.
Serving Suggestions
Michter’s 20-year-old Bourbon should be savored neat to fully experience its depth and complexity. It’s an ideal offering for special occasions or for customers looking to indulge in a truly exceptional bourbon.
Parker’s Heritage Collection
Overview
The Parker’s Heritage Collection is an annual release from Heaven Hill Distillery, honoring the late Master Distiller Parker Beam. Each edition varies in style and aging process, making it a unique and highly anticipated release each year.
Why It’s Special
These limited-edition bourbons are crafted with exceptional care and creativity, often showcasing innovative techniques or rare barrels. The collection has become a favorite among bourbon aficionados and collectors.
Tasting Notes:
- Aroma: Varies by release but is typically rich and complex with caramel, spice, and oak notes.
- Palate: Diverse flavors depending on the edition, ranging from sweet and smooth to bold and spicy.
- Finish: Long and memorable, with a well-rounded profile.
Serving Suggestions
Given its varied and unique nature, each edition of Parker’s Heritage Collection is best enjoyed neat to appreciate its distinct characteristics. It’s a great way to offer your customers a taste of innovation and excellence in bourbon making.
Mid-range bourbons strike a balance between quality and affordability, making them a fantastic choice for restaurants, bars, and small businesses looking to offer premium experiences without breaking the bank. These bourbons are known for their rich flavors, smooth finishes, and excellent value. Here are some of the best mid-range bourbons that you should consider:
Blanton’s Single Barrel
Overview
Blanton’s Single Barrel is among the most esteemed mid-range bourbons, recognized for its unique single-barrel bottling. This means that each bottle comes from an individual barrel, resulting in subtle variations that make every bottle unique.
Why It’s Special
Blanton’s was the first commercially sold single-barrel bourbon, setting the standard for quality in the category. It offers a balance of complexity and smoothness that appeals to a wide range of bourbon enthusiasts.
Tasting Notes:
- Aroma: Rich with notes of caramel, honey, and dried fruit.
- Palate: Smooth and full-bodied, featuring flavors of vanilla, citrus, and spices.
- Finish: Long and clean, with a hint of warm spice and oak.
Serving Suggestions
Blanton’s Single Barrel is best enjoyed neat or with a splash of water to appreciate its complex flavors. Its unique bottle design and consistent quality make it an excellent addition to your bar, appealing to novice and seasoned bourbon drinkers.
Woodford Reserve
Overview
Woodford Reserve is a well-respected bourbon from the Brown-Forman Corporation, known for its rich and full-bodied flavor. It is crafted at Kentucky's historic Woodford Reserve Distillery, emphasizing quality and tradition.
Why It’s Special
This bourbon is triple-distilled and aged in custom-crafted barrels, resulting in a complex and well-balanced profile. Woodford Reserve’s versatility makes it a favorite for sipping neat or in cocktails.
Tasting Notes:
- Aroma: Rich and inviting, with notes of dried fruit, vanilla, and toasted oak.
- Palate: Full-bodied and smooth, featuring flavors of caramel, toffee, and spice.
- Finish: Long and warm, with a hint of sweet vanilla and toasted nuts.
Serving Suggestions
Woodford Reserve can be enjoyed neat, on the rocks, or in a variety of cocktails. Its well-rounded profile makes it a versatile choice for any bar menu, appealing to a broad audience.
Four Roses Single Barrel
Overview
Four Roses Single Barrel is a standout bourbon known for its unique taste experience. Each barrel is carefully selected to ensure the highest quality, producing a consistently exceptional product.
Why It’s Special
Four Roses uses a unique combination of yeast strains and mash bills to create a diverse range of flavors. The Single Barrel expression is particularly notable for its complexity and balance, making it a favorite among bourbon enthusiasts.
Tasting Notes:
- Aroma: Floral and fruity, with hints of cherry, maple syrup, and oak.
- Palate: Smooth and rich, featuring flavors of ripe plum, cherry, and spices.
- Finish: Long and satisfying, with a warm, spicy finish and hints of vanilla.
Serving Suggestions
Four Roses Single Barrel is best enjoyed neat or with a splash of water to fully appreciate its complexity. It’s an excellent choice for customers who appreciate a nuanced and sophisticated bourbon.
Elijah Craig Small Batch
Overview
Produced by Heaven Hill Distillery, Elijah Craig Small Batch is named after the Reverend Elijah Craig, who is often credited with inventing the process of aging bourbon in charred oak barrels.
Why It’s Special
This bourbon is aged in small batches, allowing for greater control over the flavor profile. It offers a rich, balanced taste that is both complex and approachable, making it a great choice for various occasions.
Tasting Notes:
- Aroma: Warm and inviting, with notes of caramel, vanilla, and oak.
- Palate: Rich and full-bodied, featuring flavors of toasted oak, honey, and spice.
- Finish: Long and smooth, with a perfect balance of sweetness and spice.
Serving Suggestions
Elijah Craig Small Batch can be enjoyed neat, on the rocks, or in a classic cocktail like an Old Fashioned. Its versatile and well-balanced profile makes it a valuable addition to any bourbon selection.
Eagle Rare 10-Year-Old
Overview
Produced by Buffalo Trace Distillery, Eagle Rare 10-Year-Old has a smooth, refined flavor. Aged for a minimum of ten years, this best mid-range bourbon develops a deep and complex profile.
Why It’s Special
Eagle Rare is celebrated for its consistent quality and rich, nuanced flavor. Its extended aging period gives it a depth often found in higher-priced bourbons, making it an excellent value for its price point.
Tasting Notes:
- Aroma: Complex and enticing, with notes of toffee, honey, and leather.
- Palate: Smooth and rich, featuring flavors of candied almonds, cocoa, and oak.
- Finish: Long and dry, with a hint of spicy pepper and lingering sweetness.
Serving Suggestions
Eagle Rare 10-Year-Old is best enjoyed neat or with a few drops of water to open up its flavors. Its refined profile makes it an excellent choice for sipping or serving in premium cocktails.
Knob Creek 9-Year-Old
Overview
Knob Creek 9-Year-Old is a full-bodied bourbon from the Jim Beam distillery. It is aged for nine years, which allows it to develop a rich and robust flavor profile.
Why It’s Special
Knob Creek is known for its bold flavor and high proof, which make it a favorite among bourbon enthusiasts. Its extended aging period and careful production process result in a powerful and well-balanced bourbon.
Tasting Notes:
- Aroma: Rich and nutty, with notes of caramel, vanilla, and toasted oak.
- Palate: Full-bodied and complex, featuring flavors of sweet vanilla, caramel, and a hint of spice.
- Finish: Long and warming, with a balance of sweetness and oak.
Serving Suggestions
Knob Creek 9-Year-Old can be enjoyed neat, on the rocks, or in cocktails that highlight its bold flavors, such as a Manhattan or an Old Fashioned. Fans appreciate this bourbon’s strong, robust flavor profile.
7 days Free
Build Your Menu Today!
Budget bourbons are affordable yet still offer enjoyable flavors and quality craftsmanship. These selections are ideal for bars, restaurants, and small businesses looking to provide value without compromising taste. Here are some of the best budget bourbons that provide excellent quality at an accessible price point:
Evan Williams Black Label
Overview
Evan Williams Black Label is a classic Kentucky bourbon known for its smoothness and versatility. Heaven Hill Distillery produces a reliable and consistent flavor profile that appeals to a wide range of bourbon drinkers.
Why It’s Special
This bourbon is aged 5-7 years, allowing it to develop a balanced and approachable taste. Evan Williams Black Label is known for its affordability without sacrificing quality, making it a popular choice for sipping and mixing cocktails.
Tasting Notes:
- Aroma: Sweet with notes of caramel and vanilla.
- Palate: Smooth and mellow, with flavors of honey, oak, and a hint of spice.
- Finish: Clean and straightforward, with a touch of sweetness.
Serving Suggestions
Evan Williams Black Label is versatile and can be enjoyed neat, on the rocks, or in cocktails such as a Bourbon Sour or a Whiskey Smash. Its affordability and smooth flavor make it a great option for introducing customers to bourbon or for everyday enjoyment.
Buffalo Trace
Overview
Buffalo Trace is a well-regarded bourbon from Buffalo Trace Distillery, known for its quality and rich flavor profile. Named after the historic distillery, Buffalo Trace offers exceptional value for its price.
Why It’s Special
Aged for approximately 8-10 years, Buffalo Trace develops complex flavors while remaining approachable. Known for its balance of sweetness and spice, this bourbon makes a versatile choice for both sipping and mixing in cocktails.
Tasting Notes:
- Aroma: Warm and inviting, with notes of caramel, vanilla, and a hint of cinnamon.
- Palate: Smooth and medium-bodied, featuring flavors of toffee, brown sugar, and spice.
- Finish: Lingering and pleasant, with a touch of oak and sweetness.
Serving Suggestions
Buffalo Trace is excellent neat, on the rocks, or in classic cocktails like a Manhattan or an Old Fashioned. Its versatility and well-rounded flavor make it a popular choice for bars and restaurants seeking a reliable bourbon at an affordable price.
Wild Turkey 101
Overview
Wild Turkey 101 is a high-proof bourbon known for its bold flavor and robust character. Produced by the Wild Turkey Distillery, it offers a powerful taste experience that stands out among budget bourbons.
Why It’s Special
This bourbon is aged for around 6-8 years, allowing it to develop a deep and intense flavor profile. Wild Turkey 101 is known for its rich spices and full-bodied nature, making it a favorite for those who enjoy a stronger bourbon.
Tasting Notes:
- Aroma: Spicy with notes of caramel, vanilla, and a hint of citrus.
- Palate: Full-bodied and intense, featuring flavors of cinnamon, cloves, and oak.
- Finish: Long and warm, with a lingering spice and sweetness.
Serving Suggestions
Wild Turkey 101 is best enjoyed with a splash of water or in cocktails that can balance its robust flavors, such as a Kentucky Mule or a Bourbon Smash. Its high proof and bold character make it a standout choice for budget-conscious establishments.
Old Forester 86 Proof
Overview
Old Forester 86 Proof is a historic bourbon from the Brown-Forman Corporation, known for its smoothness and balanced flavor profile. Crafted with a high proportion of corn in its mash bill, this budget bourbon tastes sweeter and more approachable.
Why It’s Special
Aged for around 4-5 years, Old Forester 86 Proof develops a mellow and pleasant flavor profile. Known for its consistency and affordability, this budget bourbon is a great option for everyday enjoyment.
Tasting Notes:
- Aroma: Sweet with notes of caramel, vanilla, and a hint of oak.
- Palate: Smooth and medium-bodied, featuring flavors of honey, citrus, and spices.
- Finish: Clean and gentle, with a touch of sweetness and spice.
Serving Suggestions
Old Forester 86 Proof is versatile and can be enjoyed neat, on the rocks, or in cocktails like a Whiskey Highball or a Mint Julep. Its approachable flavor profile and affordable price point make it a reliable choice for bars and restaurants looking to offer quality bourbon to their customers.
Heaven Hill Bottled-in-Bond
Overview
Heaven Hill Bottled-in-Bond is a classic bourbon that adheres to the Bottled-in-Bond Act of 1897, ensuring its quality and authenticity. Produced by Heaven Hill Distillery, it offers a straightforward yet flavorful drinking experience.
Why It’s Special
This bourbon is aged for at least 4 years and is bottled at 100 proof, providing a robust flavor profile that stands out among budget bourbons. Heaven Hill Bottled-in-Bond is known for its value and reliability, making it a favorite among bourbon enthusiasts.
Tasting Notes:
- Aroma: Rich with notes of caramel, oak, and a hint of vanilla.
- Palate: Full-bodied and spicy, featuring flavors of cinnamon, nutmeg, and toasted oak.
- Finish: Warm and lingering, with a balance of sweetness and spice.
Serving Suggestions
Heaven Hill Bottled-in-Bond is best enjoyed neat or with a splash of water to open up its flavors. It’s an excellent choice for customers exploring a classic bourbon at an affordable price.
Bourbon collecting has surged in popularity in recent years, driven by a combination of appreciation for craftsmanship, rarity, and the allure of unique flavors. For bars, restaurants, and small businesses, understanding bourbon collecting can enhance your offerings and attract dedicated enthusiasts. Here’s a detailed look into the world of collecting bourbon:
Why Collect Bourbon?
- Investment Potential: Collecting bourbon can be lucrative, as certain bottles appreciate significantly over time. Limited editions, special releases, and bottles from closed distilleries can become highly sought after, commanding prices far above their original retail value.
- Rare and Limited Releases: Many collectors are drawn to bourbons produced in small quantities or as part of exclusive releases. These bottles often feature unique packaging, commemorative labels, or special aging processes that add to their appeal.
- Historical Significance: Some collectors are fascinated by the historical aspect of bourbon. Bottles from iconic distilleries, particularly those with a rich heritage or a storied past, hold a special place in bourbon history and can be prized additions to a collection.
Tips for Bourbon Collecting
- Research: Stay informed about bourbon trends, releases, and market values. Understanding which bottles are highly regarded and which distilleries are renowned for their craftsmanship can guide your collecting strategy.
- Build Relationships: Developing relationships with local liquor stores, bourbon enthusiasts, and online communities can provide insider information on upcoming releases and opportunities to acquire rare bottles.
- Storage: Proper storage is crucial for maintaining the value and quality of your bourbon collection. Store bottles upright in a cool, dark place away from direct sunlight and temperature fluctuations to preserve flavor and prevent deterioration.
- Documentation: Keep detailed records of your collection, including purchase dates, provenance, and any unique characteristics or stories associated with each bottle. This documentation can enhance the value and appeal of your collection over time.
Building a Bourbon Collection
- Variety: Aim for diversity in your collection by including bourbons from different distilleries, age statements, mash bills, and flavor profiles. This variety adds interest and allows you to cater to different tastes and preferences.
- Limited Editions: Seek out limited editions and special releases, which often become the centerpiece of a collection. These bottles can commemorate significant events, anniversaries, or milestones in bourbon production.
- Vertical and Horizontal Tasting: Consider organizing tastings that feature either a vertical (same brand, different ages) or horizontal (different brands, same age) selection of bourbons. This allows collectors and enthusiasts to explore the nuances and evolution of bourbon production.
Display and Presentation
- Showcase: Display your bourbon collection prominently in your establishment to attract attention and spark customer conversation. Consider using shelves, cabinets, or display cases that highlight the uniqueness and beauty of each bottle.
- Educational Opportunities: Use your bourbon collection as an educational tool by offering tastings, guided tours, or special events that showcase the history, production process, and flavor profiles of different bourbons.
Managing Your Collection
- Inventory Management: Regularly assess your collection to track inventory, update records, and identify opportunities for expansion or rotation, ensuring your collection remains organized and accessible for potential sales.
- Insurance: For valuable or rare bottles, consider obtaining specialized insurance coverage to protect your collection against loss, damage, or theft. Consult with an insurance provider familiar with collectibles to ensure adequate coverage.
