A side-by-side photo of a bottle of sake (left) and soju (right)

The Difference Between Soju and Sake

Posted by Untappd Team, July 29, 2024
Soju and sake may seem like two similar alcoholic beverages, but they are, in fact, distinctly different.  As proprietors of restaurants, bars, or small businesses, understanding the nuances between these spirits can significantly enhance your offerings and enrich the experience for your patrons.
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The Best Soju Cocktail Recipes

Posted by Untappd Team, July 22, 2024

In the dynamic world of hospitality, keeping your beverage menu fresh and exciting is vital to attracting and retaining customers. Soju, a versatile Korean spirit, presents a promising opportunity for restaurants, bars, and small business owners to diversify their offerings and cater to evolving consumer tastes. While you can certainly drink soju straight up (consider one of these “Best Soju Brands”), this clean-tasting, unique spirit also works amazingly in cocktails. This comprehensive guide aims to equip you with a range of innovative soju cocktail recipes to experiment with and try on your own beverage menu.

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The Best Soju Brands for Your Restaurant or Bar

Posted by Untappd Team, July 15, 2024
We’ve already comprehensively covered the question: What is soju? We also delved into this traditional Korean spirit’s history, traditional (and modern) ways of serving, how it compares to other liquors, some of the primary varieties, and how to source the best soju for your restaurant, bar, or establishment. One question we haven’t answered yet, though? What are the best soju brands to explore? This guide will give you suggestions for the top brands you should try.
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What Is Soju? A Comprehensive Guide

Posted by Untappd Team, July 11, 2024

Soju, a cornerstone of Korean culture, is rapidly gaining popularity worldwide, making it a lucrative addition to any restaurant, bar, or retail establishment. South Korea is the largest producer and consumer. Jinro Soju, a leading brand, has consistently been the world’s best-selling spirit by volume. The increasing interest in Korean cuisine and culture worldwide, driven by phenomena such as K-pop and Korean dramas, has significantly boosted soju’s presence in international markets.

Understanding soju and its appeal can help business owners tap into this growing market. Offering soju can attract a diverse clientele, including those familiar with Korean culture and those curious to explore new and exotic beverages.

But what is soju?

By comprehensively understanding soju, restaurants, bars, and small business owners can effectively incorporate this versatile spirit into their offerings, enhancing the customer experience and tapping into a vibrant and expanding market. This guide will explore the history, production, types, cultural significance, and practical aspects of incorporating soju into your business offerings.

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