A craft brewery or taproom website on a laptop screen

How Much Should a Website Cost in 2025? A Guide for Restaurants, Bars, and Breweries

Posted by Untappd Team, February 6, 2025

In today’s digital world, having a well-designed, functional website is essential for restaurants, bars, and breweries. It goes beyond having social media. A great website can help attract new customers, showcase menus, accept reservations, and even drive online sales. But one of the most common questions business owners ask is: How much should a website cost in 2025?

The answer depends on several factors, including the type of website, features, complexity, and whether you choose a DIY solution or hire a professional web developer. Costs can range from a few hundred dollars for a basic website to tens of thousands for a fully customized, feature-rich platform.

This guide will break down website costs for restaurants, bars, and breweries, helping you understand the pricing landscape and choose the best solution for your business

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Websites vs. Social Media: Which Is Best To Grow Business?

Posted by Untappd Team, January 14, 2025

In today’s world, both websites and social media platforms are crucial for a brewery, bar, or restaurant’s online presence. However, consumer habits show distinct preferences for each, depending on the context of their search or interaction. 

In this guide, we’ll go over the basics, walk you through how to leverage these tools effectively, and show you how understanding these trends can help your venue better meet your customers’ expectations.

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Top Website Trends For Restaurants, Bars, Breweries, and More

Posted by Untappd Team, January 8, 2025

As a restaurant, bar, brewery, or any venue with a food and beverage program, having a modern, functional, and aesthetically pleasing website isn’t just a luxury—it’s a necessity.

No matter the size of your business, your new potential customers often interact with your website first—and first impressions matter. 

In this piece, we’ll explore the top website trends shaping the online presence of hospitality businesses in 2025. These trends will help your venue stand out and attract more customers while creating a unique and modern experience to establish the perfect guest experience from start to finish.

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How to Take Mouthwatering Food Instagram Photos for Your Restaurant

Posted by Sarah Buckholtz, July 8, 2022

As a restaurateur, it takes considerable and thoughtful effort to build not just an appetizing menu, but also one that’s profitable.

With the cost of ingredients continuing to rise, business owners are seeking out more creative and strategic approaches to market their menu to patrons in high volume. But how to lure them in?

Like the saying goes, “a picture is worth a thousand words.”

While it’s common for menus to exclude pictures of the food, Instagram is a perfect platform to show off all the tantalizing dishes you prepare.

Taking attractive photos of food and posting them on social media is a low-cost, effective way to drive more traffic to your business—while also demonstrating your restaurant’s culinary skills and style.

If you’re a restaurateur looking to utilize the tools of food photography and technique to engineer your menu on social media, you’ve arrived at the right place.

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How to Hire a Food Truck at Your Brewery

Posted by Sarah Buckholtz, May 24, 2022

By now, we’ve all heard about food trucks—and more specifically, we’ve probably stood in line for one. Not only do food trucks provide a unique, mobile, culinary experience, but they are an effective way to reel in customers as part of your weekly or daily food options, especially if you don’t have your own on-site kitchen.

But where to start?

Approach booking a food truck just as you would planning a party. You will need to consider variables like cuisine, where to have catering set up, and number of guests.

Read on to learn everything about booking the right food truck.

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7 Top Tips to Drive Traffic to Your Craft Beer Instagram Page

Posted by Grace Lee-Weitz, May 6, 2022

Undeniably, Instagram has become the social media platform of choice for the craft beer industry over the last ten years.

Creating a consistent marketing strategy that includes posting gorgeous beer shots, shouting out new releases, marketing merch, and more has become essential to a brewery or bar’s business.

To put it simply: It’s hard to exist in craft beer culture without a presence on Instagram.

If you’re still perplexed by Instagram and looking for a good place to start, we recently wrote a piece called “A Beginner’s Guide to Running a Successful Brewery Instagram.”

But if you’re a little more seasoned and looking for fresh ideas, consider these seven top tips to drive more traffic to your Instagram page.

Whether you’re a newbie to Instagram or a long-time veteran looking to polish your skills, here are the top seven tips for driving traffic to your Instagram page.

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A Beginner’s Guide to Running a Successful Brewery Instagram

Posted by Grace Lee-Weitz, April 1, 2022

Over the last half decade, Instagram has become the social platform of the beer industry. Consumers have created their own craft beer subculture where top influencers have thrived. For breweries, posting gorgeous beer shots and announcing releases have become crucial to their marketing strategy.

With over 9,000 breweries around the country, it’s imperative to find a way to make your brewery, bar, or restaurant stand out. Cultivating a current, consistently updated Instagram profile is imperative to reach your target audience.

But where do you start?

For example, how many times a week should you post? What time should you post? What should you post? What about those “hashtags?” Should I hire a social media manager? And how about Instagram influencers? We’re breaking it all down and more to tap into what makes people double-tap.

Here is a beginner’s guide with all the basics to help you build a foundation for the best Instagram account for your business.

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