Two mug club mugs full of craft beer being toasted

Mug Club Guide – 6 Things To Consider For Your Brewery (2024)

Posted by Grace Lee-Weitz, February 9, 2024

UPDATED: 2/9/24

Craft beer is a social community. Whether you’re grabbing pints with friends at a local taproom, traveling to a beer festival with your college pals, or even just making new acquaintances during a brewery tour, breweries (and beer!) facilitate social interaction. Drinking beer with a stranger is like breaking bread with them. We connect over the liquid.

For breweries looking to foster their own communities, starting a mug club program can be a great opportunity. Typically, fans can purchase access to a mug club for a yearly fee, unlocking a host of perks, discounts, exclusive tastings and events, and more. The mugs not only allow brewers to give a little something back to their most devoted fans, but also help create a loyal culture.

Additionally, the idea of an exclusive group like a mug club gives your most passionate consumers the chance to meet one another and geek out over beer while supporting your business.

Plenty of breweries across the country already offer mug club memberships. But, how do you go about starting one? And, what makes one worth it?

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