The appreciation that people have for a delicious dinner is one thing that will never change.

In fact, Forbes reports that by the end of 2022, “the food service industry is expected to hit $898 billion in sales, a $99 billion increase over 2021 and a $220 billion increase over that unprecedented 2020.”

If you’re a restaurant owner looking to reassess your menu offerings in order to give customers their next extraordinary culinary experience, a prix fixe menu is one of the simplest and most successful strategies.

Let’s guide you through the ins and out of the prix fixe menu, how to build one, and what makes it profitable.

Forbes called it.

While researching food industry trends for 2022, they forecasted that the pandemic would drive a revolution in digital and delivery services by changing how people purchased and received food like curbside pickup, online ordering, and delivery.

Now, it’s a sentiment shared across the industry. Boston Consulting Group reported in the article “The $100 Billion Digital Lifeline for Restaurants” that “Delivery’s market share jumped from 7% in 2019 to about 20% in 2020. Across the industry, digital ordering now represents 28% of all orders compared with 10% before the pandemic, with most brands showing increases.”

As customers continue to order their food online, it’s time for breweries, bars, and restaurants to consider food delivery services (if you haven’t already). Should you develop your own delivery system for your restaurant or lean into a third-party alternative?

We’re breaking down the advantages, disadvantages, and potential revenue streams that a food delivery app can provide to help you consider all your options.

On average, diners only look at a menu for 109 seconds, according to a Gallup poll cited in a Canva article on menu design hacks. Let that sink in. That’s about as long as it takes to pump a full tank of gas.

Since time is of the essence, it’s important that you thoughtfully consider the layout, standard menu size, dish titles, etc. After all, your menu is your biggest and most important sales pitch.

It’s a persuasive and useful tool that, if designed and built appropriately, will increase sales and keep your restaurant fully booked each day.

Let’s examine the foundations of restaurant menu design and how you can leverage a seemingly simple list of dishes and beers to boost your bottom line.

We’ll make this simple: If you serve food, you will most likely sell more beer. Adding a food menu to your brewery or bar program has many advantages. It creates a reason for people to stay and order more beers; it increases your revenue; it brings new customers into your space; it gives folks more reason to love your brand.

Sure, we understand that building a bar menu means tackling a whole new beast, paying for a food service license, planning for food cost, and investing in the labor and equipment necessary to operate a kitchen.

But the perks are worth the potential problems.

“If you do sell food as a brewery, you will also sell more beer,” says Tim McLaughlin, founder of GoTab, a revolutionary contactless ordering and payment web service that recently launched an all-in-one restaurant point-of-sale system. “We’ve worked with breweries that have done studies, and every single one finds they sell more beer when they sell food.”

If you do not sell food, now is the time to consider adding dishes to your menu. Fittingly, we have all the details you need to design the best bar menu.

And once you have your bar menu mapped out, Untappd for Business is the ultimate tool to build a menu for your establishment that you can publish to your website, digital menus, Facebook, and the Untappd app. Leveraging QR codes and well-designed custom contactless print and digital menus helps you create a safe environment for your customers and staff.

You’re a business owner and you are about to open your own restaurant, bar, brewery, or brewpub. You’ve gone through all the legwork of building the best business plan, securing investment, finding the perfect location, developing your brand and logo, designing the interior and exterior, planning the menu, and dealing with millions of other little details.

You can see the finish line looming in front of you with that grand opening datecircled on the calendar. And while a grand opening does seem like the grand plan here, have you considered a soft opening?

If you’re not even sure what a soft opening is, that’s totally fine because we’re here to help.

Consider a soft opening another weapon in your arsenal. It’s a chance to sharpen your knives (literally and figuratively), hone your operations, generate early buzz, and receive consumer feedback before you even open your doors.

If you haven’t already, here are the reasons you should consider a soft opening for your establishment.

One of the best tools for your restaurant, brewery, brewpub, bottle shop, or beverage company, Untappd for Business is a digital platform that allows you to create print, digital, or QR code menus and share them with the world’s largest community of beer enthusiasts.

Using our database of over 3,000,000 beers, you can quickly build a menu for your establishment that you can publish to your website, digital menus, Facebook, and the Untappd app. Leveraging QR codes and well-designed custom contactless print and digital menus helps you create a safe environment for your customers and staff.

Most importantly, with Untappd for Business, you can easily track the most popular beers in your area and stay up to date with the latest beer trends. Understanding your customers’ purchase behaviors will help you make strategic customer engagement and inventory decisions.

Plus, you’ll boost your bottom line and increase your sales by maximizing your inventory visibility online to drive new customers to your venue.

With Untappd for Business, you have access to an immense world-class beer database, robust analytics, and custom digital and print menus. All in one powerful tool.

Interested in learning more? Here is the definitive guide to understanding Untappd for Business.

When searching for the best menu tool for your business, there are plenty of options out there. With so many services available to you, how do you know which is the best fit for your business?

While Untappd for Business certainly isn’t the only platform out there, it does have a few distinct advantages. Our digital tool allows you to create print, digital, or QR code menus and share them with the world’s largest community of beer enthusiasts.

Using our database of over 3,000,000 beers, you can quickly build a menu for your establishment that you can publish to your website, digital menus, Facebook, and the Untappd app. Leveraging QR codes and well-designed custom contactless print and digital menus helps you create a safe environment for your customers and staff.

Most importantly, with Untappd for Business, you can easily track the most popular beers in your area and stay up to date with the latest beer trends. Understanding your customers’ purchase behaviors will help you make strategic customer engagement and inventory decisions.

Plus, you’ll boost your bottom line and increase your sales by maximizing your inventory visibility online to drive new customers to your venue.

With Untappd for Business, you have access to an immense world-class beer database, robust analytics, and custom digital and print menus. All in one powerful tool. Let’s take a deeper look at the top five advantages of using Untappd for Business.

Wondering how to improve your beverage menu? Interested in improving your beverage sales? Curious about the benefits of Untappd for Business? Looking for advice on how to maximize your Untappd for Business account?

Join PourMyBeer, the self-pour technology that’s helping operators boost beverage sales, for an exclusive webinar on How to Take Your Beverage Sales to the Next Level.

On Tuesday, Oct. 26th, at 2pm CT, PourMyBeer will welcome Tessa Young, VP of Inside Sales at Untappd, and Austin Capps, Inside Sales Manager at Untappd, to share tips and strategies on how Untappd can help you boost your bottom line and bring your beverage business to that next level.

SAVE YOUR SPOT NOW!

This webinar will feature:

Tessa Young, VP of Inside Sales at Untappd – Tessa has led a sales team dedicated to advancing the global beverage industry through innovative technology since May of 2016. She carries out this mission by growing sales reps and managers that are thoughtful, intentional, and absolute rockstars at challenging and changing the way people do business.

Austin Capps, Inside Sales Manager at Untappd – Austin has been with Untappd for Business since 2018, first as an SDR, then an Account Executive, and now in Management. He has worked with thousands of businesses to help them grow, save time, and engage with their customer base through our unique technology. As an Inside Sales Manager, he leads a team of amazing salespeople as they learn the needs of the hospitality industry and show how we can help meet those needs.

TUNE INTO THE WEBINAR ON TUESDAY, OCT. 26th, at 2PM CT

As many breweries, bars, brewpubs, and restaurants reopen and business owners strategize around how to successfully run their companies in a pandemic climate, finding the best way to safely and efficiently display menus has become essential.

If you’re the person making a decision about menu displays for your organization, you’re probably asking yourself several questions. Should you start or continue using paperless QR codes? Go to a digital menu board? Or switch back to paper menus? The decision you make could have huge repercussions on whether or not you attract new customers, retain loyal ones, and boost your bottom line.

For the last three months, the CPG Restaurant Group has been leveraging Untappd for Business’ QR codes and digital menus to help organize and implement drink and food menus in a safe, contactless way across their two Cheesie’s Pub & Grub and Whiskey Business establishments in Chicago, IL. With over 45,000 menu views at Whiskey Business and both Cheesie’s Pub & Grub locations combined over three months, the CPG Restaurant Group reports that their experience with Untappd for Business has been overwhelmingly positive. For them, Untappd for Business QR codes have helped reduce printing costs and improve their bottom line, with whiskey sales for all of their locations increasing by a combined fifty percent.

But the PJW Restaurant Group, which operates twenty-six locations across New Jersey and Pennsylvania, has gone a different direction, using Untappd for Business software to create custom digital and print menus. In the last year and a half, they’ve racked up 300,000 menu views, almost 15,000 check-ins, and just under 10,000 unique users. However, like the CPG Restaurant Group, PJW reports that their experience with Untappd for Business has been very beneficial for a majority of its businesses.

Because businesses are unique, each of them have different needs. Below, we take a look at all three menu options available for Untappd for Business partners, along with the pros and cons of each.