Red holiday themed cocktails set in a snowy environment

Everything You Need to Know About Building a Cocktail Menu for Winter

Posted by Untappd Team, October 16, 2024

The winter season offers a unique opportunity for bars, restaurants, and hospitality establishments to refresh their cocktail menus and align with the season’s flavors and trends. Customers seek warmth, comfort, and indulgence as temperatures drop, making winter cocktails an essential part of your beverage offerings.

For bar owners and hospitality managers, crafting the perfect winter cocktail menu isn’t just about seasonal flavors—it’s a strategic opportunity to increase revenue, boost customer loyalty, and stand out in a competitive market. This guide will walk you through the critical steps of developing a winter cocktail menu that appeals to your clientele and maximizes profitability.

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Gift Guide: 5 Holiday Stocking Stuffers for Brewers

Posted by Sarah Buckholtz, November 23, 2022

Those batches of beer, like your brewers, are continuously in motion.

As the holidays approach and your staff continues to work hard to bottle and distribute those final batches of seasonal beers, it’s a good opportunity to thank them for making it all possible.

As the brewing season of 2023 approaches, help keep your brewers comfortable (and caffeinated) with some practical, brewer-friendly gifts.

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Should Your Business Stay Open on Thanksgiving and Black Friday?

Posted by Grace Lee-Weitz, November 2, 2022

As consumers, Thanksgiving usually means two extra days off of work to spend time with family and friends celebrating an American holiday. For brewery, bar, and restaurant owners, however, the prospect of a federal holiday like Thanksgiving poses an interesting question: Should you stay open?

Traditionally, Thanksgiving and the subsequent day dubbed Black Friday have been the days when Americans spend…and spend big.

According to the National Retail Federation (NRF), the world’s largest retail trade association, during the 2021 holiday season, Black Friday brought in a whopping 66.5 million people shopping at stores with the average adult spending $430 dollars (Deloitte).

And while these have traditionally meant big and small retailers, Goose Island is probably the brewery most well known for getting beer businesses in on the Black Friday action. Since 2010, the brewery has released its incredibly popular barrel-aged Bourbon County Brand Stout and its yearly variants the morning of Black Friday. It’s a special event that has become a bit of tradition with folks lining up around the block to get their hands on a limited number of that year’s bottles.

And other breweries have since followed suit with everyone from Weldworks to Lakefront Brewery to 3 Sons getting in on the action.

But increasingly on a wider scale, more retailers have actually closed their doors on Turkey Day and subsequent Black Friday. In 2020, major chains such as Walmart, Best Buy, and Dick’s Sporting Goods closed on Thanksgiving for the first time and continued that trend in 2021. Similarly, last year, Target took things a step further, announcing that it will close all of its stores on Thanksgiving every year for the foreseeable future.

It’s a bit of a quandary: stay open and potentially tap into one of the largest sales days in America, or close and give yourself and your staff time off to spend with their families?

Keeping a restaurant or similar establishment open during a federal holiday means understanding a few considerations. For example, recognizing that overtime requirements can mean you might need to pay your employees more than the average weekday. Consequently, staying open might only be profitable if you can ensure that you’ll experience increased traffic that day.

Overall, what are the advantages of keeping your bar, brewery, or restaurant open on Thanksgiving and/or Black Friday? Alternatively, what are the potential benefits of choosing to give your staff the day off? And if you do decide to light up that open sign, how can you prepare?

We weighed both sides of the equation and offered a few tips and tricks on how to navigate that question during this holiday season.

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Should Your Bar or Restaurant Be Open on Labor Day?

Posted by Sarah Buckholtz, August 3, 2022

If you’re a restaurant or bar owner, your livelihood depends on customers year round.

Which is why, when it comes to federal holidays such as July Fourth or Labor Day, as a business owner you have an important decision to make: Stay open or close your doors for the day.

On the first Monday in September, restaurants and bars are often greeted by an influx of patrons ready to spend money on some well-deserved fun during a long weekend.

Staying open on that Monday could provide potential opportunities to boost your bottom line.

On the other hand, consider your employees. Should restaurant owners and staff also have the day off? Will that help with your team morale?

When it comes to Labor Day, a restaurant, bar, or brewery owner should weigh the pros to both staying open and closing for the day.

Luckily, we’ve started a list for you. And if you do choose to welcome guests, we’ve laid out a few ideas to set you apart from the pack.

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Should Your Business Be Open on a Holiday Weekend?

Posted by Sarah Buckholtz, June 24, 2022

As consumers, we love federal holidays because it means an extra day for relaxing, hanging with friends, and drinking. For brewery, bar, and restaurant owners, however, the prospect of a federal holiday poses an interesting question: Should you stay open?

More often than not, for those who work in the hospitality industry, restaurants, bars, and brewery owners often decide to swing the doors open on traditional federal holidays to maximize a potential increase in traffic and sales.

But keeping a restaurant or similar establishment open during a federal holiday means understanding a few considerations. For example, recognizing that overtime requirements can mean you might need to pay your employees more than the average weekday. Consequently, staying open might only be profitable if you can ensure that you’ll experience increased traffic that day.

Overall, what are the advantages of keeping your bar, brewery, or restaurant open on a holiday? Alternatively, should you even stay open on these days. What are the potential benefits of choosing to give your staff the day off? And if you do decide to light up that open sign, how can you prepare?

We weighed both sides of the equation and offer a few tips and tricks on how to navigate those three- or four-day weekends.

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