Ambiance is one of the most important factors in creating a restaurant’s atmosphere. Whether you’re looking to open a fine dining restaurant or a casual cafe, it’s important you choose decor that matches your location, clientele, and menu offerings.

But choosing the right restaurant design and decor ideas can be overwhelming because there are so many options out there.

Accordingly, we’ve compiled a list of some of our favorite restaurant decorating ideas along with tips to help you create your ideal restaurant interior.

Undeniably, Instagram has become the social media platform of choice for the craft beer industry over the last ten years.

Creating a consistent marketing strategy that includes posting gorgeous beer shots, shouting out new releases, marketing merch, and more has become essential to a brewery or bar’s business.

To put it simply: It’s hard to exist in craft beer culture without a presence on Instagram.

If you’re still perplexed by Instagram and looking for a good place to start, we recently wrote a piece called “A Beginner’s Guide to Running a Successful Brewery Instagram.”

But if you’re a little more seasoned and looking for fresh ideas, consider these seven top tips to drive more traffic to your Instagram page.

Whether you’re a newbie to Instagram or a long-time veteran looking to polish your skills, here are the top seven tips for driving traffic to your Instagram page.

As of April 2022, the Brewers Association recorded a record number 9,118 breweries operating in the United States. In such a crowded marketplace, how can you make your establishment stand out from the crowd? Sure, you can opt for traditional print or digital marketing. And social media should certainly be an essential part of your marketing strategy. But what are those one or two tips and tricks you can use to push your taproom ahead?

If you’re looking for a new, creative way to potentially drive extra foot traffic into your space. It might be easier than you think. Creating a clever or memorable sign can give your bar or brewery a distinct advantage over other businesses in the area.

Witty or humorous signs immediately establish a connection with potential customers. Plus, it leaves a memorable impression in patrons’ minds. And it’s an instant Instagrammable moment that people can post, helping you virally market your business for free!

Below you’ll find a list of 36 witty, funny ideas for bar signs to help increase foot traffic into your bar or brewery. Consider hanging these phrases up around your taproom, writing them on a chalkboard, or setting them out as their own sign on the sidewalk.

Use these clever repartees to draw potential customers in to drink, entice new patrons to check out your place, or as a way to directly increase your sales.

You shouldn’t use all of these ideas. This is more of a find-the-right-fit approach…quality over quantity. Take some time to comb through all the ideas, finding one that fits with your brand and your personal identity.

But once you find that buzzword, go to town discovering new ways to get this message out to your community, attracting new customers, and hopefully garner some free attention on social media.

Over the last half decade, Instagram has become the social platform of the beer industry. Consumers have created their own craft beer subculture where top influencers have thrived. For breweries, posting gorgeous beer shots and announcing releases have become crucial to their marketing strategy.

With over 9,000 breweries around the country, it’s imperative to find a way to make your brewery, bar, or restaurant stand out. Cultivating a current, consistently updated Instagram profile is imperative to reach your target audience.

But where do you start?

For example, how many times a week should you post? What time should you post? What should you post? What about those “hashtags?” Should I hire a social media manager? And how about Instagram influencers? We’re breaking it all down and more to tap into what makes people double-tap.

Here is a beginner’s guide with all the basics to help you build a foundation for the best Instagram account for your business.

Designing your restaurant, bar, or brewery sets the tone for your entire establishment. How you outfit your space speaks to your larger brand and will attract potential customers. We have several top tips on how to design the overall look of your brewery or restaurant, but often it’s the smallest of details that matter, such as your lighting.

What may seem like a very tiny detail such as lighting can actually have a big impact on your business. The lighting sets the mood of your operation and illustrates your brand to your potential customer base.

For example, if you are a family-friendly space operating during the day, your lighting should be different than a twenty-one-plus space that sees most of its traffic come through at night. All these factors contribute to the type of lighting that you’ll use in your brewery or restaurant.

Seems like a lot?

You’re a business owner and you are about to open your own restaurant, bar, brewery, or brewpub. You’ve gone through all the legwork of building the best business plan, securing investment, finding the perfect location, developing your brand and logo, designing the interior and exterior, planning the menu, and dealing with millions of other little details.

You can see the finish line looming in front of you with that grand opening datecircled on the calendar. And while a grand opening does seem like the grand plan here, have you considered a soft opening?

If you’re not even sure what a soft opening is, that’s totally fine because we’re here to help.

Consider a soft opening another weapon in your arsenal. It’s a chance to sharpen your knives (literally and figuratively), hone your operations, generate early buzz, and receive consumer feedback before you even open your doors.

If you haven’t already, here are the reasons you should consider a soft opening for your establishment.

Updated: 5/20/2022

Hosting events at your brewery or craft beer bar is a great way to attract new customers and strengthen your brand. Breweries and craft beer bars have become increasingly popular choices for social gatherings among friends and family. And hosting and promoting events will help your business stand out in a crowded marketplace.

It can be as simple as including “plug-and-play” events in your monthly schedule, or as complex as customizing an event around a theme.Keeping events in line with your marketing strategy will help you decide the right mix that will appeal to your specific market and ultimately help you attract and retain new customers.

There are many facets to running a restaurant. While hiring a chef and developing a cuisine is undoubtedly important, the most front-facing consumer experience is your restaurant design and concept. When conceptualizing your space, you’ll want the two—food and decor—to speak to one another, while staying on board with your brand and vision.

These, along with a handful of ideas we’ll cover when planning your space, will allow for a great jumping off point, whether you devise the space yourself or enlist the help of an interior designer.

If you’ve ever had daydreams of naming dogs, babies, or hypothetical cover bands, you know the excitement of finding the perfect name that will make its mark for years to come. Naming beers can come with that same excited anticipation or be shrouded in anxiety as you search for the perfect words to represent your beer.

Not only are names a fun way to speak to your brand and product, but it’s also a requirement. In some states such as North Carolina individual beers must be registered with their “fanciful name” (which simply means the name of the specific beer being registered) in order for the beer to be distributed or for off-premise sales.

So how does one go about naming a beer that entices drinkers to choose you above the competition?