
The 16 Best Event Ideas to Increase Foot Traffic to Your Bar
Posted by Grace Lee-Weitz, February 25, 2022
Attracting consumers to your bar or taproom on busy days like Friday, Saturday, and even Sunday is one thing. But don’t overlook driving foot traffic into your establishment on slow days during the week.
Bringing folks in to drink Monday through Thursday puts pints in hands and boosts your bottom line when you need it most.
Luckily, it isn’t that hard to find ways to increase your foot traffic with events. Just follow these handy tips. Plus, sixteen of the best event ideas we found to help increase traffic and revenue to your bar.
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The Definitive Guide on Crowlers vs. Growlers
Posted by Grace Lee-Weitz, February 23, 2022
In early 2020, the pandemic forced many breweries to refocus their business strategies. As taprooms closed across the country, breweries either increased their packaging options or focused on them for the first time. But even before the pandemic, large-format packaging had been trending. Crowlers (32oz) and growlers (64oz) have become popular drinking vessels at breweries because they encourage consumers to take home a high volume of liquid to go while simultaneously keeping that beer fresh and carbonated for a certain amount of time.
“One of brewers’ greatest fears is they spend all this time crafting a delicious beverage, but they have no control over what happens to it afterwards,” says Caroline Macdonell, Director of Marketing at DrinkTanks, a popular company making premium, insulated growlers.
Both a crowler and a growler help ensure that consumers can take beer directly from the brewery while keeping it fresh and carbonated with the flavor the brewer intended.
“Beer is such a passion industry where what you’re making is your heart and soul and you love it,” says Ian Crane, Account Manager: Beer, Wine, and Spirits at MiiR, a design-forward company making premium stainless steel vessels for beer.
But what exactly is a crowler and a growler? And most importantly, what are the advantages of each of these packaging options?
Cracking the code on crowlers and growlers could help beverage business owners make a pivotal decision on the right beer-to-go opportunity for their taproom.
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10 Most Popular Beers in Chicago for the Last 90 Days
Posted by Grace Lee-Weitz, February 15, 2022
One of the best advantages of joining Untappd for Business is that it gives you access to a wealth of data on the world’s largest social networking platform for craft beer drinkers.
With over 9 million registered users, Untappd can easily tap into the trends and insights of drinkers in your city, state, region, and beyond.
How does this benefit your brewery, beverage company, bottleshop, or restaurant?
Tracking the most checked-in or popular beers in your area can inform your purchasing or brewing decisions.
Analyzing your own customers’ purchasing behaviors for the last 30, 60, 90, or even 365 days can help you figure out what to brew next, what to stock on your shelves, or what to put on tap.
Untappd’s analytics help you make strategic customer engagement and inventory decisions.
Interested in learning the top styles folks are drinking nearby in New York? We can show you.
Trying to decide which beer to brew next? We’ll find the most popular beers in your area.
Want to know the most checked-in beers in Chicago over the last ninety days? Well, we already gathered that data for you.
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What Is Untappd for Business? A Complete Guide
Posted by Grace Lee-Weitz, February 7, 2022
One of the best tools for your restaurant, brewery, brewpub, bottle shop, or beverage company, Untappd for Business is a digital platform that allows you to create print, digital, or QR code menus and share them with the world’s largest community of beer enthusiasts.
Using our database of over 3,000,000 beers, you can quickly build a menu for your establishment that you can publish to your website, digital menus, Facebook, and the Untappd app. Leveraging QR codes and well-designed custom contactless print and digital menus helps you create a safe environment for your customers and staff.
Most importantly, with Untappd for Business, you can easily track the most popular beers in your area and stay up to date with the latest beer trends. Understanding your customers’ purchase behaviors will help you make strategic customer engagement and inventory decisions.
Plus, you’ll boost your bottom line and increase your sales by maximizing your inventory visibility online to drive new customers to your venue.
With Untappd for Business, you have access to an immense world-class beer database, robust analytics, and custom digital and print menus. All in one powerful tool.
Interested in learning more? Here is the definitive guide to understanding Untappd for Business.
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How Unique RV Membership Club Harvest Hosts Is Helping Breweries Survive the Pandemic
Posted by Grace Lee-Weitz, January 22, 2022
Ever dreamed of camping out at your favorite brewery?
A unique RV membership program, Harvest Hosts gives you access to a network of breweries, wineries, farms, museums, and more, inviting RVers to visit and stay overnight.
During the global pandemic, when travel has been limited, RVing has been a great way for people to get out and live life. According to a study conducted by the global market research company Ipsos, last summer, forty six million Americans said they planned to hit the road in owned or rented RVs over the next twelve months.
Harvest Hosts gives “ members ” or self-contained campers (those that provide their own electricity, bathrooms, water, etc.) an opportunity to stay in exciting locations as opposed to big store parking lots or overcrowded campgrounds.
Most importantly, Harvest Hosts has been making a big impact on the small businesses that its members visit. Because Harvest Hosts kindly suggests that any visitor purchase at least $20 of goods and/or services from their host — although the average member actually spends $50 during their stay, guests help generate revenue at breweries, often during off-peak hours or seasons. And Harvest Hosts has helped drive traffic to many out-of-the-way taprooms.
As breweries continue to look for strategic ways to boost their revenue streams, joining Harvest Hosts could be a fast, easy, innovative way to add to their bottom line.
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How Drive-Thru Alcohol Helped Breweries During the Pandemic
Posted by Grace Lee-Weitz, November 15, 2021
When the COVID-19 pandemic forced many breweries, restaurants, and bars to close their doors to the public, business owners had to come up with creative solutions to continue generating revenue.
Many beefed up their ecommerce platforms, started using QR codes, or leaned heavily into direct-to-consumer delivery. Another handful thought even further outside the box, instituting drive-thru alcohol programs that provided a safe, contactless, efficient way for customers to purchase alcohol.
While very successful during lockdowns, drive-thru alcohol is less practical, especially now that taprooms have reopened to the public. However, if the past year and half has taught entrepreneurs anything, it’s that it can’t hurt to always be prepared.
It might be helpful to take a look at a couple successful drive-thru alcohol models. Just to keep this tactic in your backpocket. Here are the top considerations if you ever need to create a drive-thru alcohol initiative.
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7 Tips for Taking Your Homebrewing Hobby to the Professional Level
Posted by Grace Lee-Weitz, November 1, 2021
Do you dream of becoming a professional brewer? Of moving the carboys, stainless steel pots, auto-siphons, and pH meters from your garage or basement to an actual production warehouse or taproom? You’re not the first. In fact, many of the almost 9,000 breweries in the United States are owned by people who started as homebrewers and turned their hobby and passion into a professional career.
If you’re serious about going from a homebrewing hobby to professional brewing, you need to understand how to open a brewery. Here are some things to consider to help make your dream a reality.
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Webinar: How to Take Your Beverage Sales to the Next Level
Posted by Untappd Team, October 19, 2021
Wondering how to improve your beverage menu? Interested in improving your beverage sales? Curious about the benefits of Untappd for Business? Looking for advice on how to maximize your Untappd for Business account?
Join PourMyBeer, the self-pour technology that’s helping operators boost beverage sales, for an exclusive webinar on How to Take Your Beverage Sales to the Next Level.
On Tuesday, Oct. 26th, at 2pm CT, PourMyBeer will welcome Tessa Young, VP of Inside Sales at Untappd, and Austin Capps, Inside Sales Manager at Untappd, to share tips and strategies on how Untappd can help you boost your bottom line and bring your beverage business to that next level.
This webinar will feature:
Tessa Young, VP of Inside Sales at Untappd – Tessa has led a sales team dedicated to advancing the global beverage industry through innovative technology since May of 2016. She carries out this mission by growing sales reps and managers that are thoughtful, intentional, and absolute rockstars at challenging and changing the way people do business.
Austin Capps, Inside Sales Manager at Untappd – Austin has been with Untappd for Business since 2018, first as an SDR, then an Account Executive, and now in Management. He has worked with thousands of businesses to help them grow, save time, and engage with their customer base through our unique technology. As an Inside Sales Manager, he leads a team of amazing salespeople as they learn the needs of the hospitality industry and show how we can help meet those needs.
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Which Beer Menu Type Is Right for Me?
Posted by Grace Lee-Weitz, October 6, 2021
As many breweries, bars, brewpubs, and restaurants reopen and business owners strategize around how to successfully run their companies in a pandemic climate, finding the best way to safely and efficiently display menus has become essential.
If you’re the person making a decision about menu displays for your organization, you’re probably asking yourself several questions. Should you start or continue using paperless QR codes? Go to a digital menu board? Or switch back to paper menus? The decision you make could have huge repercussions on whether or not you attract new customers, retain loyal ones, and boost your bottom line.
For the last three months, the CPG Restaurant Group has been leveraging Untappd for Business’ QR codes and digital menus to help organize and implement drink and food menus in a safe, contactless way across their two Cheesie’s Pub & Grub and Whiskey Business establishments in Chicago, IL. With over 45,000 menu views at Whiskey Business and both Cheesie’s Pub & Grub locations combined over three months, the CPG Restaurant Group reports that their experience with Untappd for Business has been overwhelmingly positive. For them, Untappd for Business QR codes have helped reduce printing costs and improve their bottom line, with whiskey sales for all of their locations increasing by a combined fifty percent.
But the PJW Restaurant Group, which operates twenty-six locations across New Jersey and Pennsylvania, has gone a different direction, using Untappd for Business software to create custom digital and print menus. In the last year and a half, they’ve racked up 300,000 menu views, almost 15,000 check-ins, and just under 10,000 unique users. However, like the CPG Restaurant Group, PJW reports that their experience with Untappd for Business has been very beneficial for a majority of its businesses.
Because businesses are unique, each of them have different needs. Below, we take a look at all three menu options available for Untappd for Business partners, along with the pros and cons of each.
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Kids in Taprooms: Good or Bad for Business?
Posted by Liz Logan, September 20, 2021
Opening a brewery can have a profound effect on both the local economy and community. Historically, beer gardens have been a gathering space, providing people a home away from home.
With this idea in mind, breweries have grown from welcoming just adults to being spaces for families too.
While being inclusive is an important aspect of any business, it may not be right for every brewery. How do you decide?
It’s important to understand all of the factors when determining if you’d like to allow kids in your brewery.
Here’s what we’ll cover in this article:
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