Small businesses are more than an important driver of our economy, they are part of the fabric of a neighborhood, of community. 2020 was a tough year for small businesses, and the neighborhood brewery was no exception. But we have seen stories of perseverance and resilience, of community and support, that helped keep many of these small businesses going during difficult times.

At Untappd, we are committed to being a partner to the breweries, bars, restaurants, and retail locations where craft beer drinkers come to learn, share, and purchase the world’s most enjoyed fermented beverage. Today, we share stories from some of our craft beer partners across the U.S. who found innovative ways to stay the course during the COVID pandemic.

In some cases, tap rooms and bars were able to serve a limited number of customers on-premise, in others, they shifted to ecommerce and to-go service. To support our brewery partners and our more than 9 million registered Untappd users around the world using the app to check-in beers, Untappd introduced its Untappd at Home venue, allowing users to continue to enjoy the social aspect of sharing a beer with friends – virtually.

For these community brewers, finding a way to continue to serve their employees and the community required some creative approaches.

With 2020 fading in the rear view mirror, and businesses making plans to reopen and welcome guests back in-person, many brewery and bar owners are hoping to make 2021 the best year yet. Getting together over a beer just isn’t the same over Zoom, the beer community is ready to raise a glass in person.

We would love to join you.

At Untappd, we serve data and analytics on beer trends to over 20,000 Untappd for Business partners; gathered from our over 9mn app users globally. But more than that, we engage with app users, brewers, bar, bottleshop and retail owners, and beer influencers who each bring a unique perspective – and a whole lotta great stories.

Our goal here at The Lounge is to share both data and experiences to help inform, inspire, educate and sometimes, just share some humor.

So whether you’re looking to make a comeback or start a new venture and are just getting off the ground, we’re here to provide super valuable content for all business types and sizes. Drop into The Lounge regularly for guides, tips and tricks, and interviews from some of the craft beer industry’s most experienced and influential veterans. Plus cool video from the best beer has to offer.

We’ll also share content that will help make the most of your investment and partnership with Untappd for Business – case studies, new feature tutorials, and more.

Lastly, we are working with a number of organizations to help bring craft beer drinkers back into brick-and-mortar locations. We are excited to be working with the Brewers Association to help raise awareness and engagement amongst craft beer drinkers by supporting various campaigns throughout the year. Stay tuned for more information – our first campaign will be in the coming weeks in support of American Craft Beer Week!

We hope you’ll join us. While you’re here, sign-up for the Untappd for Business newsletter – The Lounge Delivered – to get our content delivered straight to your inbox every week – no spam, we promise!