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How To Find The Best Craft Beer Name
Posted by Liz Logan, July 23, 2021
If you’ve ever had daydreams of naming dogs, babies, or hypothetical cover bands, you know the excitement of finding the perfect name that will make its mark for years to come. Naming beers can come with that same excited anticipation or be shrouded in anxiety as you search for the perfect words to represent your beer.
Not only are names a fun way to speak to your brand and product, but it’s also a requirement. In some states such as North Carolina individual beers must be registered with their “fanciful name” (which simply means the name of the specific beer being registered) in order for the beer to be distributed or for off-premise sales.
So how does one go about naming a beer that entices drinkers to choose you above the competition?
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