Branding & Marketing Tips

Ambiance is one of the most important factors in creating a restaurant’s atmosphere. Whether you’re looking to open a fine dining restaurant or a casual cafe, it’s important you choose decor that matches your location, clientele, and menu offerings.

But choosing the right restaurant design and decor ideas can be overwhelming because there are so many options out there.

Accordingly, we’ve compiled a list of some of our favorite restaurant decorating ideas along with tips to help you create your ideal restaurant interior.

“Excuse me. What’s your WiFi password?” How many times have you or your staff been asked this question by customers? The integration of the internet into the modern business model has shown no signs of losing connection.

Every business from coffee shops to breweries to public transportation and beyond are all optimizing free WiFi access to accommodate people’s desires for strong reception. While you have their attention, you might as well get a business opportunity out of it, right?

Nowadays, companies need to be able to provide easy access for their customers, and that’s where WiFi marketing comes into play.

Let’s dial in to the benefits WiFi marketing can bring your business in 2022.

By now, we’ve all heard about food trucks—and more specifically, we’ve probably stood in line for one. Not only do food trucks provide a unique, mobile, culinary experience, but they are an effective way to reel in customers as part of your weekly or daily food options, especially if you don’t have your own on-site kitchen.

But where to start?

Approach booking a food truck just as you would planning a party. You will need to consider variables like cuisine, where to have catering set up, and number of guests.

Read on to learn everything about booking the right food truck.

Today, it seems like everywhere we turn we see dogs in new places.  We see them accompanying their owners into stores, work, coffee shops, airplanes, and everywhere in between. In an age where you can bring Fido just about anywhere, what does that mean for businesses, like breweries, looking to make their taproom more dog friendly?

Many breweries have taken simple steps to make their taprooms more dog friendly. There are a few obvious ideas. For example, setting out treats and water bowls. But if you’re a brewery owner, how can you take it to the next level, creating a comfortable place for both people and their dogs that meets regulations and standards?

Looking for more ways to cater to your customers and their pets?

We’ve got the 411 for your furry friends.

Undeniably, Instagram has become the social media platform of choice for the craft beer industry over the last ten years.

Creating a consistent marketing strategy that includes posting gorgeous beer shots, shouting out new releases, marketing merch, and more has become essential to a brewery or bar’s business.

To put it simply: It’s hard to exist in craft beer culture without a presence on Instagram.

If you’re still perplexed by Instagram and looking for a good place to start, we recently wrote a piece called “A Beginner’s Guide to Running a Successful Brewery Instagram.”

But if you’re a little more seasoned and looking for fresh ideas, consider these seven top tips to drive more traffic to your Instagram page.

Whether you’re a newbie to Instagram or a long-time veteran looking to polish your skills, here are the top seven tips for driving traffic to your Instagram page.

As of April 2022, the Brewers Association recorded a record number 9,118 breweries operating in the United States. In such a crowded marketplace, how can you make your establishment stand out from the crowd? Sure, you can opt for traditional print or digital marketing. And social media should certainly be an essential part of your marketing strategy. But what are those one or two tips and tricks you can use to push your taproom ahead?

If you’re looking for a new, creative way to potentially drive extra foot traffic into your space. It might be easier than you think. Creating a clever or memorable sign can give your bar or brewery a distinct advantage over other businesses in the area.

Witty or humorous signs immediately establish a connection with potential customers. Plus, it leaves a memorable impression in patrons’ minds. And it’s an instant Instagrammable moment that people can post, helping you virally market your business for free!

Below you’ll find a list of 36 witty, funny ideas for bar signs to help increase foot traffic into your bar or brewery. Consider hanging these phrases up around your taproom, writing them on a chalkboard, or setting them out as their own sign on the sidewalk.

Use these clever repartees to draw potential customers in to drink, entice new patrons to check out your place, or as a way to directly increase your sales.

You shouldn’t use all of these ideas. This is more of a find-the-right-fit approach…quality over quantity. Take some time to comb through all the ideas, finding one that fits with your brand and your personal identity.

But once you find that buzzword, go to town discovering new ways to get this message out to your community, attracting new customers, and hopefully garner some free attention on social media.

For centuries, bars and taverns have been a gathering place where folks from all walks of life can gather and bond over a pint any time of the day. And today, you can add taprooms to that list of gathering spaces. There are many times you can count on your bar or taproom being a little busier, like on payday or during happy hour. But what about the days when business tends to be a little slow? How can you continue to drive traffic to your establishment during those off-peak hours of the week?

To cultivate customers, you must give them a reason to stop by any day, whether it’s a Tuesday afternoon or a Friday night.

If you’re a bar owner struggling to find creative ways to drive customers in the door, keep reading.

Promoting your bar doesn’t have to be complicated. Keep it simple by following these fresh takes on increasing foot traffic to your bar.

Over the last half decade, Instagram has become the social platform of the beer industry. Consumers have created their own craft beer subculture where top influencers have thrived. For breweries, posting gorgeous beer shots and announcing releases have become crucial to their marketing strategy.

With over 9,000 breweries around the country, it’s imperative to find a way to make your brewery, bar, or restaurant stand out. Cultivating a current, consistently updated Instagram profile is imperative to reach your target audience.

But where do you start?

For example, how many times a week should you post? What time should you post? What should you post? What about those “hashtags?” Should I hire a social media manager? And how about Instagram influencers? We’re breaking it all down and more to tap into what makes people double-tap.

Here is a beginner’s guide with all the basics to help you build a foundation for the best Instagram account for your business.

Designing your restaurant, bar, or brewery sets the tone for your entire establishment. How you outfit your space speaks to your larger brand and will attract potential customers. We have several top tips on how to design the overall look of your brewery or restaurant, but often it’s the smallest of details that matter, such as your lighting.

What may seem like a very tiny detail such as lighting can actually have a big impact on your business. The lighting sets the mood of your operation and illustrates your brand to your potential customer base.

For example, if you are a family-friendly space operating during the day, your lighting should be different than a twenty-one-plus space that sees most of its traffic come through at night. All these factors contribute to the type of lighting that you’ll use in your brewery or restaurant.

Seems like a lot?