
WiFi Marketing: What It Is and Why Your Business Should Utilize It
“Excuse me. What’s your WiFi password?” How many times have you or your staff been asked this question by customers? The integration of the internet into the modern business model has shown no signs of losing connection.
Every business from coffee shops to breweries to public transportation and beyond are all optimizing free WiFi access to accommodate people’s desires for strong reception. While you have their attention, you might as well get a business opportunity out of it, right?
Nowadays, companies need to be able to provide easy access for their customers, and that’s where WiFi marketing comes into play.
Let’s dial in to the benefits WiFi marketing can bring your business in 2022.
How to Hire a Food Truck at Your Brewery
By now, we’ve all heard about food trucks—and more specifically, we’ve probably stood in line for one. Not only do food trucks provide a unique, mobile, culinary experience, but they are an effective way to reel in customers as part of your weekly or daily food options, especially if you don’t have your own on-site kitchen.
But where to start?
Approach booking a food truck just as you would planning a party. You will need to consider variables like cuisine, where to have catering set up, and number of guests.
Read on to learn everything about booking the right food truck.
7 Ways Breweries Have Become More Dog-Friendly
Today, it seems like everywhere we turn we see dogs in new places. We see them accompanying their owners into stores, work, coffee shops, airplanes, and everywhere in between. In an age where you can bring Fido just about anywhere, what does that mean for businesses, like breweries, looking to make their taproom more dog friendly?
Many breweries have taken simple steps to make their taprooms more dog friendly. There are a few obvious ideas. For example, setting out treats and water bowls. But if you’re a brewery owner, how can you take it to the next level, creating a comfortable place for both people and their dogs that meets regulations and standards?
Looking for more ways to cater to your customers and their pets?
We’ve got the 411 for your furry friends.
7 Top Tips to Drive Traffic to Your Craft Beer Instagram Page
Undeniably, Instagram has become the social media platform of choice for the craft beer industry over the last ten years.
Creating a consistent marketing strategy that includes posting gorgeous beer shots, shouting out new releases, marketing merch, and more has become essential to a brewery or bar’s business.
To put it simply: It’s hard to exist in craft beer culture without a presence on Instagram.
If you’re still perplexed by Instagram and looking for a good place to start, we recently wrote a piece called “A Beginner’s Guide to Running a Successful Brewery Instagram.”
But if you’re a little more seasoned and looking for fresh ideas, consider these seven top tips to drive more traffic to your Instagram page.
Whether you’re a newbie to Instagram or a long-time veteran looking to polish your skills, here are the top seven tips for driving traffic to your Instagram page.
37 Funny Bar Signs to Increase Foot Traffic to Your Brewery or Bar
As of April 2022, the Brewers Association recorded a record number 9,118 breweries operating in the United States. In such a crowded marketplace, how can you make your establishment stand out from the crowd? Sure, you can opt for traditional print or digital marketing. And social media should certainly be an essential part of your marketing strategy. But what are those one or two tips and tricks you can use to push your taproom ahead?
If you’re looking for a new, creative way to potentially drive extra foot traffic into your space. It might be easier than you think. Creating a clever or memorable sign can give your bar or brewery a distinct advantage over other businesses in the area.
Witty or humorous signs immediately establish a connection with potential customers. Plus, it leaves a memorable impression in patrons’ minds. And it’s an instant Instagrammable moment that people can post, helping you virally market your business for free!
Below you’ll find a list of 36 witty, funny ideas for bar signs to help increase foot traffic into your bar or brewery. Consider hanging these phrases up around your taproom, writing them on a chalkboard, or setting them out as their own sign on the sidewalk.
Use these clever repartees to draw potential customers in to drink, entice new patrons to check out your place, or as a way to directly increase your sales.
You shouldn’t use all of these ideas. This is more of a find-the-right-fit approach…quality over quantity. Take some time to comb through all the ideas, finding one that fits with your brand and your personal identity.
But once you find that buzzword, go to town discovering new ways to get this message out to your community, attracting new customers, and hopefully garner some free attention on social media.
16 Fresh Ideas for Promoting Your Bar and Taproom
For centuries, bars and taverns have been a gathering place where folks from all walks of life can gather and bond over a pint any time of the day. And today, you can add taprooms to that list of gathering spaces. There are many times you can count on your bar or taproom being a little busier, like on payday or during happy hour. But what about the days when business tends to be a little slow? How can you continue to drive traffic to your establishment during those off-peak hours of the week?
To cultivate customers, you must give them a reason to stop by any day, whether it’s a Tuesday afternoon or a Friday night.
If you’re a bar owner struggling to find creative ways to drive customers in the door, keep reading.
Promoting your bar doesn’t have to be complicated. Keep it simple by following these fresh takes on increasing foot traffic to your bar.
A Beginner’s Guide to Running a Successful Brewery Instagram
Over the last half decade, Instagram has become the social platform of the beer industry. Consumers have created their own craft beer subculture where top influencers have thrived. For breweries, posting gorgeous beer shots and announcing releases have become crucial to their marketing strategy.
With over 9,000 breweries around the country, it’s imperative to find a way to make your brewery, bar, or restaurant stand out. Cultivating a current, consistently updated Instagram profile is imperative to reach your target audience.
But where do you start?
For example, how many times a week should you post? What time should you post? What should you post? What about those “hashtags?” Should I hire a social media manager? And how about Instagram influencers? We’re breaking it all down and more to tap into what makes people double-tap.
Here is a beginner’s guide with all the basics to help you build a foundation for the best Instagram account for your business.
The Top Guide to Lighting Your Restaurant or Bar
Designing your restaurant, bar, or brewery sets the tone for your entire establishment. How you outfit your space speaks to your larger brand and will attract potential customers. We have several top tips on how to design the overall look of your brewery or restaurant, but often it’s the smallest of details that matter, such as your lighting.
What may seem like a very tiny detail such as lighting can actually have a big impact on your business. The lighting sets the mood of your operation and illustrates your brand to your potential customer base.
For example, if you are a family-friendly space operating during the day, your lighting should be different than a twenty-one-plus space that sees most of its traffic come through at night. All these factors contribute to the type of lighting that you’ll use in your brewery or restaurant.
Seems like a lot?
What Is a Soft Opening? And Should I Even Have One?
You’re a business owner and you are about to open your own restaurant, bar, brewery, or brewpub. You’ve gone through all the legwork of building the best business plan, securing investment, finding the perfect location, developing your brand and logo, designing the interior and exterior, planning the menu, and dealing with millions of other little details.
You can see the finish line looming in front of you with that grand opening datecircled on the calendar. And while a grand opening does seem like the grand plan here, have you considered a soft opening?
If you’re not even sure what a soft opening is, that’s totally fine because we’re here to help.
Consider a soft opening another weapon in your arsenal. It’s a chance to sharpen your knives (literally and figuratively), hone your operations, generate early buzz, and receive consumer feedback before you even open your doors.
If you haven’t already, here are the reasons you should consider a soft opening for your establishment.
The 18 Best Grand Opening Ideas for Your Brewery, Bar, or Bottle Shop
For many business owners, cutting the ribbon and throwing open the doors to your brewery, bar, restaurant, or bottle shop will be a dream come true. Most likely, your grand opening will be the most exciting and simultaneously scariest day of your life.
We understand that building a business from the ground up can be stressful. You’ll be faced with many challenges and hurdles along the way. But your grand opening is your first shot to shout from the rooftops that your establishment is ready to rock n’ roll.
And while planning the perfect grand opening can certainly be fun, it’s actually a very important day for many reasons.
When done well, hosting a grand opening will generate buzz for your establishment and set the tone for months to come. For that reason it should definitely be a part of your overall business plan.
But like we said, it can certainly be a fun day if you implement one of these seventeen grand opening ideas for your brewery, bar, restaurant, or bottle shop.